Thursday, March 15, 2007

Dreams/Mounted Memories and Steiner Sports Sign Exclusive Deal with Superstar Colts Quarterback Peyton Manning

PLANTATION, Fla.

Dreams, Inc. a vertically integrated leader in the licensed sports products industry, announced that Mounted Memories, its wholly-owned memorabilia division and Steiner Sports, a fully-integrated sports marketing agency, have signed Peyton Manning, the immensely popular quarterback for the Super Bowl contending, AFC Champion Indianapolis Colts to a multi-year autograph deal.

"Peyton Manning is the most recognizable face in the NFL today, and is a certain future Hall of Famer," said Ross Tannenbaum, CEO of Dreams, Inc. "His off-the-field persona has propelled him to a level of public acclaim shared by only a handful of athletes in all of sports."

Steiner Sports, based in New York, will partner with Mounted Memories to manage and control the vast marketing opportunities for authentic Peyton Manning autographed items.

"Mounted Memories and Steiner Sports are the premier brands in the memorabilia industry and amongst a small and exclusive group of preferred licensees with each of the professional sporting leagues," stated Jared Weiss, President of Steiner Sports. "This is a formidable team to control the autograph of one of the greatest athletes of our time," he concluded.

"As far as quarterbacks in the NFL go, Peyton Manning is a giant," said Mitch Adelstein, president of Mounted Memories. "His skill, talent and personality make him one of the most desired athletes to market from a memorabilia standpoint. We will immediately begin designing unique, limited edition items featuring Peyton's autograph for distribution throughout the country."

Manning, one of the most brilliant quarterbacks in the history of the NFL, holds several NFL passing records including touchdown passes in a single season, most consecutive seasons with more than 4,000 passing yards and most seasons with 4,000 or more yards passing in a career. His NFL career 94.4 passing rating ranks first among active quarterbacks with at least 1,500 passing attempts, second all-time only to Steve Young's 96.8 rating.